Forget the corporate meaning of what a brand is.
It isn’t about catchy slogans. It isn’t about a tagline.
It’s something deeply personal that helps you do everything else.
It helps you stand out from the crowd. It helps you draw clients (the kind you like working with). It helps you come up with ideas on what to write on LinkedIn. It makes you feel good about asking for the business.
I made a ~6 min video all about it.
Watch it and let me know what you think.
(aside: I know, I know, my wife has said multiple times as well, I need a better haircare routine)
Yes, this is also the topic of our upcoming 2 week cohort, called Breakthrough Lawyer Branding. If you know of someone who can really benefit from this, please do send them our way.
These would be people who are plateued in their legal career and need that extra clarity and action plan to move up ahead. Partners, senior associates, and solo-practitioners who are drowning in chaos would ideally get the most out of it.
And if you’re thinking of signing up, take the plunge now and enroll today! Our satisfaction guarantee is always in effect.